A vision statement helps outline what the company sees for itself in the future, where they see the company going.
A vision statement is crucial for a company to help keep everyone involved focused on the long term goal. It is easy to get caught up in the day-to-day work and forget why you’re even doing that job in the first place, so having a clear, well written vision statement helps refocus and motivate employees.
Having a concise vision statement also helps employers when determining who to hire, or what tasks and projects to give employees. If an employee or a project doesn’t help move the company forward and put them closer to completing that vision statement, then maybe they/it aren’t the right fit for the company.
A vision statement is incredibly important to keep the company focused on where they are and why they’re doing what they do.